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Marketing and sales · New release

Instagram for business course: a profile that sells every day

Build a profile that sells, create content that attracts clients and learn to answer messages that close sales on WhatsApp.

  • Taught in Portuguese
  • 1 hour of video
  • 12 lessons
  • Beginner
  • Certificate

With Otávio Marques, instructor with 1,800+ students on Udemy

See the course on Udemy

About the Instagram for business course

This Instagram for business course is for businesses that serve clients in their own city: bakeries, salons, barbershops, clinics, repair shops, pet shops, stores and service providers. It is not about gaining followers. It is about turning the people who already find you into clients.

Every online sale follows five steps: someone finds you, looks at your profile, trusts you, sends a message and buys. Most businesses only work on the first one, which is why they post a lot and sell little. This course fixes all five.

It is a hands-on course: in every lesson you do something on your phone, right away.

What you will learn

  • Write a bio and set up a profile that explain in 5 seconds what you sell and make clients message you on WhatsApp
  • Show up in Instagram search when someone in your city looks for your service
  • Create the 4 types of posts that actually sell and plan a full week of content without getting stuck
  • Record videos with your phone using ready-made hooks that hold the first 3 seconds
  • Answer "how much is it?" and guide the WhatsApp conversation until the sale closes

Course content

2 sections, 12 content lessons, 1 hour in total. Lesson titles translated from Portuguese.

Fix your profile7 lessons · 34 min
  1. Welcome: what you will have at the end
  2. Why followers do not become clients
  3. A bio in 4 lines
  4. Your profile name shows up in search
  5. Photo, handle and the first look
  6. The 4 must-have highlights
  7. WhatsApp button with a ready message
What to post5 lessons · 23 min
  1. The 4 types of posts that sell
  2. Question posts: where to find the questions
  3. Proof posts without bragging
  4. Behind-the-scenes posts: what lets you charge more
  5. Offer posts: when to post them without wearing people out

Who this course is for

  • Local business owners: bakeries, restaurants, salons, barbershops, car detailing, clinics, pet shops, gyms, stores.
  • People who post often and still get no messages from clients.
  • People who get messages, reply with the price and watch the client disappear.
  • Freelancers and service providers who depend only on referrals: electricians, painters, photographers, personal trainers, tutors.
  • Anyone who does not want to, or cannot, spend on ads and needs to sell with what they already have.
Otávio Marques

Your instructor

Otávio Marques

Digital marketing, design and web building instructor

I have been working on the web since 2010, have delivered over 100 websites, and I teach what I use every day with clients: Instagram that sells, websites that show up on Google, design and video. I have 1,800+ students on Udemy.

Read my story

Read before you start

Questions about the course

Do I need many followers to take this course?

No. The course starts from the profile you have today. There are businesses with 800 followers and a full schedule, and businesses with 20,000 and an empty one: what changes is the profile, the content and the conversation.

Do I need to pay for ads?

No. Everything in the course works without ads. It was designed for people who need to sell with what they already have.

What language is the course in?

The lessons are recorded in Portuguese, without English captions. Watch the free preview on Udemy before buying.

Ready to start?

Watch the free preview and see the price on Udemy.

Taught in Portuguese

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Instagram that sellsTaught in PortugueseSee on Udemy